This exchange is designed to give you HITS to increase your rankings. While surfing you can click on the pause button to prevent the website window from closing and interact. Again this exchange is designed to get you more hits to your website to increase you rankings.

I just want to add a disclaimer that all “time on site” or “time on page” metrics are inherently flawed. They are calculated based on time stamps of when packets of data are sent to your reporting tool. They are not calculated based on which browser tab is active or how much you are scrolling/interacting with the page. Best case scenario: If you were on Page A at 2:52pm and stayed engaged reading the page for a few minutes and navigated to Page B at 2:54pm, GA would show that your time on that page was 2 minutes. Great! More realistic scenario: If you were on Page A at 2:52pm, got distracted and looked at another site in another browser tab for 10 minutes, then had to take a 10 minute phone call, then finally returned and navigated to Page B at 3:12pm, GA would show that your time on that page was 20 minutes. No it wasn’t, yikes! Rather than using these types of passive metrics which can be misleading, I prefer to use engagement metrics that show users actively engaging: page views per session, scroll event tracking, page depth, etc.

A session is defined as a group of interactions one user takes within a given time frame on your website. Google Analytics defaults that time frame to 30 minutes. Meaning whatever a user does on your website (e.g. browses pages, downloads resources, purchases products) before they leave equals one session. In short, the Sessions metrics is a unified way to report “Visits” and “Active Users.” What makes session reporting better than just “visits” is that you can accurately gauge if individuals are truly interacting with your website. Since a session times out, “passive” visitors won’t distort data. For example, visitors who keep your website open in a separate tab and continue browsing elsewhere won’t be counted past the 30 minute session marker.” There are more details about a session on there as well. I hope this answer is helpful! Thanks for your question!

1- Someone who bounces from your site (clearly) has not converted. So, if you prevent a visitor from bouncing, you can also boost your conversion rate. 2- The Bounce Rate can be used as a Google Ranking metric. One research study found that Bounce Rate was strongly associated with Google's first page rankings. 3- High Bounce Rate allows you to know that your site (or particular pages on your site) has content problems, user interface, page layout, or copywriting issues.